What is coaching? And why Science?

The primary objective of coaching is to facilitate change in individuals. It involves identifying what is no longer effective, gaining a clear vision of one's desired destination, and devising a path to achieve the intended outcome.

Given that each person's experiences shape their unique reality, understanding the brain's role becomes crucial. The brain processes our experiences by facilitating communication among neurons through a language of neurochemical signals. Delving into the intricacies of the brain and the mind not only provides a comprehensive comprehension of one's current state and actions but also instils greater confidence in one's ability to drive change.

Recognising the significance of psychological and neurological insights is paramount. Neuroscience, in particular, sheds light on the role of emotions in decision-making, the formulation of enduring change, and the optimisation of the learning process. Understanding these findings becomes instrumental in navigating the journey towards personal development.

Before delving into the concept of learning, it's essential to consider the role of habits. Habits, whether conscious or unconscious, are central to our actions. While some habits contribute positively to our lives, others may impede progress towards our goals. To effect change, the process involves unlearning undesirable habits and adopting more beneficial behaviours.

The question then arises: how do we learn? The straightforward answer lies in our experiences. Change often occurs when we perceive greater value and reward in adopting new behaviours. The concept of the reward system is extensively discussed in the realms of self-development and neuroscience, emphasising its pivotal role in the process of transformation.